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Hi, I'm Nicole.

I design things.

Omnichannel Creative Director
UX/UI, Product Design, Branding & Print

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My approach to design begins with a commitment to distill complex ideas to their essence, uncovering clarity and crafting impactful expressions that resonate deeply. My goal is to create meaningful connections between brands and people, uniting purpose with form and function.

 

I am dedicated to building memorable brand experiences that are bold, cohesive, and seamlessly integrated across digital, mobile, and print platforms. Through thoughtful design, I bring brands to life in ways that inspire and engage, delivering a lasting impression at every touchpoint.

PROFESSIONAL

EXPERIENCE DESIGN PROFICIENCIES

PRINT

99%

BRANDING

99%

USER EXPERIENCE

90%

USER INTERFACE

99%

ILLUSTRATION

99%

PROTOTYPING

85%

USABILITY

80%

PROFESSIONAL 

PORTFOLIO

MY LATEST WORK.  SEE MORE >

Experience

2014-2024

Studio 6 Creative
ALPHA1 CREATIVE

Creative Director

After a decade in client-side design, it was time for a more creative approach to satiate my passion for unique design experiences and project challenges. My own consultancy offers a wide range of clients and design styles.

My favorite clients/non-profit organizations include The Burning Man Project & San Francisco Pride.

2006-2013

Bank of America

Senior Art Director
Design lead for online channels, ATM and mobile banking solutions. Developed a comprehensive design solution for the merger of Bank of America, Merrill Lynch and Countrywide Mortgage.

Start-ups

Busse Design
Occam's Web
Studio 6 Creative

Founder / Creative Director

Dot Com 1.0 provided many opportunities to rethink the agency model. I've started 3  companies and wore every hat imaginable. 

2014

Walmart Labs

Senior Art Director

Designed and developed Walmart's very first responsive, mobile-first e-commerce design solution for Walmart Grocery with a very lean, agile & dedicated team of subject matter experts.

2018-2022

RapidAPI

Head of Brand Design

Product, Brand, and Marketing design leader.

Designing since 1995

Some of the places I've worked

2023-2024

Featureform

Head of Design

Product, Brand, and Marketing design leader.

Design Education

Academy of Art University

BFA, Graphic Design

Graduated with a 4.0 GPA & Honors and Distinction

Student Body Representative, Graphic Design Department

Faculty - Graphic Design Department 

Microsoft

Pentagram Design

Landor Associates

Hornal Anderson Design Works

Animatrix

PayPal

CONTACT
PORTFOLIO
EXPERIENCEO
CONTACT

Thank you for taking the time to view my work. If you like what you've seen, I'd love to discuss the possibilities.

alpharapid2020@gmail.com

Tel: 1-510-384-6489

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